This free 4-page How to Conduct an Industry Analysis guide was developed by the SBTDC to assist you with your research as you perform an analysis of your business industry. The steps included should be used as a template to report major findings and organize your research.
Several key factors must be considered as you analyze your industry:
Geographic Area – local?, regional?, statewide?, national?, international?
Industry – size, trends, outlook
Buyers – target customers
Company Information – identify and research most successful businesses