The SBTDC has an experienced team of marketing and research analysts to work with you to answer these questions by helping you to:
- Understand your geographic market
- Identify competitors – direct and indirect
- Establish sales/service territories
- Spot industry trends – threats and opportunities
- Recognize potential customers
- Segment your customer base
The SBTDC’s research services are complemented by our one-on-one business counseling and strategy & organization development services to provide you with ongoing support and follow-up – ensuring that the information you receive is useful and leads to actionable results. Projects may include studies, data reports, GIS maps, surveys and focus groups.
Generally, our research products are best suited for helping business-to-consumer companies (retailer and consumer/residential services). Due to the nature of business-to-business industries, access to reliable data is a challenge. However, in combination with our business counseling and other services, the SBTDC can still help companies make smart and effective marketing decisions.
The SBTDC’s marketing research products are all customized to the needs and situation of the client. Pricing is commensurate to the time and effort of the project. To find out more call 919-715-7272 or 800-255-0862 (in NC only) or email research@sbtdc.org.
