Step-by-Step Guide to Conducting International Market Research
Conducting valuable international market research has always been somewhat of a challenge due to the overwhelming amount of information available, high subscription costs, and time commitment required. In addition, it’s often difficult to figure out where to start and what resources to use.
In an attempt to address these obstacles and create a simplified process, we have created this step-by-step guide to provide an introduction to international market research and teach you how to use some of the great resources available. Whether you are new to exporting or looking to break into new markets, this guide can be useful and instructive as it covers a wide range of information. In this guide, the process of market research is broken down into four main steps including: product classification, industry analysis, identifying target markets, and market analysis.