Like an airplane, the first task of a business is to get off the ground rapidly and at steep angle. Once in the air the job is to stay there; however, at this point the steep climbing angle begins to work against the business. As a midsize business, it is harder to grow revenue, hire employees, contain healthcare costs, address government regulations and increase profits all at the same time. An approach that can help midsize firms fight gravity — stay in the air — is regular strategic planning that aligns the decision-making process with the company’s core values.

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