Re-evaluating the Commercialization Process

Successful technology-based companies are always under pressure from competitors offering better, faster, cheaper alternatives. In order for a company to remain competitive, it must be committed to the continuous evolution of its product, whether in terms of technical features or commercial benefits (new markets, pricing, etc.). Companies that successfully survive competitive pressures are those that

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Constant Tension

Some say, every business has three primary directives: 1) optimize the present situation, 2) correct or abandon past practices that are holding the firm back, and 3) change the company’s business model to address future competitive conditions by turning innovative ideas into action. In summary, this is a simple three-step formula for success! As for

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Don’t Say Strategy

In these complex times we need strategy more than ever to help drive your business toward growth. Martin Reeves starts his TED Talk, “Your Strategy Needs a Strategy, “by telling a story about an initial meeting with a client and being told, on the way into the client’s office, that the client dislikes the word “strategy.”

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From the Library: Free Market Research Tools and Resources

Strategic plans, annual reviews, or applications for loans or grants require a thorough assessment of your market and your industry. As a North Carolina resident or business owner, you have access to NCLIVE, a cooperative-library website providing FREE access to entertainment, education, and business resources. Log in, and bookmark, NCLIVE using your public or college

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How Did Last Quarter Go?

Sales were up or they were down. That is one way to think about your business. Strategic management would suggest there is more to it. There is a real process to help determine if you are doing the right things. If not, how you can fix them? Without getting into the finer points of strategic

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Where Do You Draw the Line?

A company wins in a competitive environment by understanding and being responsive to the customer experience. It’s a matter of finding where the mutual interests of the buyer and seller converge. Customers what more of what they want and less of what they don’t want. Sellers want to serve customers and produce a profit. On

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De-risking a Product

To keep pace, mid-size businesses with technology-based products invariably must develop their product lines to a stage that attracts and retains customers. These same companies often forget that there are other options. In this case, customers could be re-defined in terms of potential licensees, investors, strategic partners and/or acquirers. In this regard, mid-size firms need to remember the lessons learned when they were in there early stages of growth.

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Dig Deeper

Ideas, information, expertise, opportunities and insights all take the form of soft assets convertible to harder assets through an exchange process. But, with a soft asset, you have to dig deeper to see the value before you can exchange it – to monetize your soft assets. For example, you can already reach a large number

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Government Contracting as a Strategic Growth Vehicle

Successful businesses have created and deployed a long-term strategy on how they were going to prioritize Government Contracting as a Strategic Growth Vehicle. The shotgun approach will not work, you must be deliberate and target those federal agencies that have or are currently purchasing your products or services. Many federal agencies have future forecasts on

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Accelerate, The Quarterly Newsletter

Many people like to start their day with a good read and a cup of coffee. During this time, you may come up with new ideas for your business or a fresh perspectives on areas of your business. We work to help you generate new perspectives and ideas for your mid-size company through our blog and our quarterly

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Waiting for Good Things to Happen

For a company to make things better today and in the future, the normal day-to-day management rules don’t apply.  Leadership workshops and strategy retreats have little effect.  Change takes time.  Change requires periods of action and reflection at both the personal and organizational levels.  New skills, tools and outlooks may be required, tested and assimilated. Nothing

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