Big View

Keeping up a competitive advantage based on innovation and change is an imperative, but increasingly difficult to do. Why? Well, it might be because a company’s view of the world is not as clear as it once was.

To gain clarity around a company’s strategic options, we suggest revisiting the big picture first. One way to do that is to give priority to a PESTEL analysis. PESTEL is an acronym for political, economic, social, technological, environmental and legal factors. By examining each of these factors, in detail, a company can put itself in a position to look deeper into its current position and frame a better competitive response.

Download a PESTEL Analysis Worksheet and get to work.


STEP 1: Select Your Downloads


Enhanced SWOT Analysis Worksheet - Aid for Current Reality
4 Whats Worksheet - Aid for Current Reality
Stakeholder Analysis Worksheet - Aid for Current Reality
Osborn Checklist - Aid for Innovation
Laws of Media Worksheet - Aid for Innovation
PESTEL Analysis - Aid for Visioning
5 Years From Now Visioning Worksheet - Aid for Visioning
Business Model Canvas Worksheet - Aid for Modeling
Hedgehog Model Worksheet - Aid for Modeling
Organizational Health Checklist - Aid for Understanding Organizational & Marketing Health
Strategic Marketing Checklist - Aid for Understanding Organizational & Marketing Health


STEP 2: Provide your Contact Information

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