Alex Viva, CGBP, an SBTDC International Business Development Counselor, has been actively engaged in global strategy for 30 years. His corporate experience directing businesses in the most strategic growth positions in the high technology, consumer, and durable goods industries includes worldwide marketing, sales and business development, international operations, and general management. He was a critical component in leading international exposure and growth in four start-up technology companies and as a turn-around executive for divisions of two Fortune-500 companies.
He is a Certified Global Business Professional (CGBP) and certified CGBP Trainer as well as a certified Economic Development Finance Professional (EDFP). Alex currently conducts seminars and lectures on all aspects of international business and counsels SMEs directly on international growth strategies for the SBTDC of the University of North Carolina System and is an Adjunct Professor of Global Entrepreneurship at SKEMA Business School USA campus in Raleigh, NC.
Alex received his dual degree MBA/MED from IESE at the University of Navarra (Spain) considered a top five international B-school and an undergraduate degree from Pepperdine University.