e-Business Resource Guide

a guide to your business on the Internet

a business development service of The University of North Carolina system
operated in partnership with the US Small Business Administration (SBA)

PROMOTIONAL WEBSITES?
 
E-COMMERCE WEBSITES?

The North Carolina Small Business and Technology Development Center (SBTDC) has written this e-Business Resource Guide to help you understand your e-business options; make sound, affordable decisions for your business; and learn where to go beyond this guide.

We have developed two scenarios one for businesses which may only need a promotional website, and another for businesses which intend to conduct e-commerce transactions online (with customers, vendors, and other business entities).

Promotional sites essentially provide a web-based "brochure" for your business. They are relatively simple, with costs ranging from free to whatever you wish to spend.

E-Commerce (transactional) sites tend to be more complex, more costly, and involve ongoing expenses.

For both, you will need to make careful investments of your time and resources, and do so with a strategic focus.

This e-Business Resource Guide provides a decision schematic based on questions most frequently asked by owners of small to mid-sized businesses. You may follow the sequence of questions top to bottom for either promotional or e-commerce sites, or proceed directly to specific questions of interest.

For each question, you will find a brief response, followed by annotated links to related resources. The annotations are designed to help you determine whether this particular resource may be of benefit to you. In addition, at the bottom of each page is a glossary link in case you don't understand any terms used.

Best wishes for e-success as you explore the exciting world of e-business! We are interested in your feedback, so please direct any questions or comments on this guide to info@sbtdc.org.

 

PROMOTIONAL WEBSITE
 
E-COMMERCE WEBSITE
How do I know
if I need a website?
 
What is e-commerce?
How does a website
fit into my overall strategic plan?
 
Am I ready for e-commerce?
How does my business
get on the Internet?
 
What's involved
in an e-commerce site?
What do I include
on my website?
 
How do I take orders
via the Internet?
How do I market my promotional website?
 
How do I market my e-commerce website?
What legal issues
should I worry about?
 
What legal issues
should I worry about?
How much will a website cost me?
 
How much will
an e-commerce website cost me?
How do I maintain my site?
 
How do I get paid?
How do I know
that my site is successful?
 
How do I fill customer orders?
How can I use my site
to learn more about my customers?
 
How do I protect my site
(and my customers' information)?
   
How do I know
that my e-commerce site is successful?
OTHER ISSUES
What are commom misconceptions about having a web presence for my business?
I want to communicate with my employees more effectively.
Should I consider an Intranet site?
I want to communicate with my vendors and customers.
Should I consider an Extranet site?

This material is based on work supported by the US Small Business Administration (SBA).
Any opinions, findings, conclusions, or recommendations expressed are those of the author(s)
and do not necessarily reflect the views of the SBA.

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