The SBTDC’s State of Small Business Blog

  • What I learned from Google: There is such a thing as a free lunch. Sep 19, 2018 Google is there for the searcher. Their goal is to connect the searcher with the most relevant, up-to-date information. Is that your website? Or is it one of your competitor’s? At a recent Get Your Business Online with Google event sponsored by the SBTDC at Appalachian State University and Caldwell County Chamber of Commerce, attendees ... Read more »
  • Did you know… SBTDC is your resource for market research. Sep 19, 2018 As part of the University of North Carolina system and featuring dedicated market research staff, the SBTDC can provide your business with useful market data and business information. SBTDC counselors can apply business theory to real-world problems and conduct needs assessments, as well as marketing, industry, or research studies. Let the SBTDC provide you with ... Read more »
  • Attracting & Retaining Employees Sep 19, 2018 With June unemployment rates showing that our region is currently at an average of 3.8 percent, it is no wonder we are seeing an uptick in the number of clients coming to us with recruitment and retention questions. It’s definitely an applicant’s market at present, and the process of competing with bigger companies that can ... Read more »
  • 4 things you can do right now to protect your brand Sep 19, 2018 1) Define your branding. Your brand should be distinctive and ubiquitous. Make your brand (whether a logo, a word or a slogan) something that is meaningful to you and your customers and something that all who contact you can identify with. Put it everywhere: your website, your product, your letterhead, your brochures, your labels, your ... Read more »
  • Helping NC’s Tech Firms Soar Jul 26, 2018 SBTDC’s Technology Commercialization Team (left to right) – Chris Veal, David Walker, Dr. Nicole Schwerbrock (Director), John Ujvari, Mike Carnes. This article below appeared as part of the Research & Innovation in North Carolina section of the July 2018 issue of Business North Carolina. In this issue, the Board of Science, Technology and Innovation highlighted the ... Read more »
  • What should my bid price be on a government contract requirement? Jul 19, 2018 By Nick Economou, PTAC counselor at UNC-Charlotte You are pondering what price to bid on a government contract but wish you had additional information. You want to be competitive but you don’t want to lose money if you the contract. Although losing a bid is disheartening, winning a bid that brings your company a loss can ... Read more »

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