Associate State Director
Lisa Ruckdeschel is the NC SBTDC’s Associate State Director. She has been with the SBTDC since 1987. Her responsibilities include program planning and evaluation, external affairs, communications, statewide events management, new resource development, and the advisory board system. In addition, Lisa is a member of the SBTDC’s private equity initiatives team that developed and delivers Becoming an Investor-Ready Entrepreneur.
Lisa earned her BA in Organizational Behavior and Management from Brown University and her MBA from The University of North Carolina at Chapel Hill. Prior to joining the SBTDC, her work experience included marketing / brand management at Procter & Gamble and Hanes Knitwear (now Sara Lee), and advertising / public relations and training for H&R Block. Lisa also co-founded a company that provided business planning, financial and tax services for small firms.